{"id":24501,"date":"2026-05-19T10:57:45","date_gmt":"2026-05-19T03:57:45","guid":{"rendered":"https:\/\/fpt-is.com\/en\/?post_type=cau_chuyen&#038;p=24501"},"modified":"2026-05-22T14:27:48","modified_gmt":"2026-05-22T07:27:48","slug":"maison-activating-2-million-users-in-4-months-with-a-loyalty-campaign","status":"publish","type":"cau_chuyen","link":"https:\/\/fpt-is.com\/en\/customers\/maison-activating-2-million-users-in-4-months-with-a-loyalty-campaign\/","title":{"rendered":"MAISON &#8211; Activating 2 million users in 4 months with a Loyalty Campaign"},"content":{"rendered":"<h2><span style=\"color: #333399\"><strong><span style=\"font-family: arial, helvetica, sans-serif\">CLIENT<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">Maison &#8211; Vietnam\u2019s largest fashion retail group<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif\">Maison is one of the largest fashion retail groups in Vietnam. The company exclusively distributes many international brands in Vietnam, including Pedro, Puma, Coach, Charles &amp; Keith, and more. To date, Maison serves millions of customers with hundreds of millions of transactions annually.<\/span><\/p>\n<p><a href=\"https:\/\/cdn.fpt-is.com\/en\/sites\/3\/2026\/05\/Banner-550x560_1-scaled-1749006287-700x713-1779156070.webp\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-24502\" src=\"https:\/\/cdn.fpt-is.com\/en\/sites\/3\/2026\/05\/Banner-550x560_1-scaled-1749006287-700x713-1779156070.webp\" alt=\"Banner 550x560 1 Scaled 1749006287 700x713 1779156070\" width=\"700\" height=\"713\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #333399\"><span style=\"font-family: arial, helvetica, sans-serif\">CHALLENGE<\/span><\/span><\/strong><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">Maison, as one of the largest fashion retail groups in Vietnam, exclusively distributes many renowned international brands such as Pedro, Puma, Coach, and Charles &amp; Keith. With millions of customers and hundreds of millions of transactions every year, the group sought a strategic direction to enhance customer experience and strengthen customer engagement.<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif\">As a result, the company shifted its strategy from customer acquisition to customer retention and profit optimization by implementing the Utop Loyalty platform across all brands and customer segments on a single unified platform.<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif\">The objective was to centralize customer data management and loyalty campaigns across multiple sales channels, including offline stores, online websites, and e-commerce platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333399\"><span style=\"font-family: arial, helvetica, sans-serif\">SOLUTION<\/span><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">With the Utop Loyalty platform, Maison successfully launched a completely new customer loyalty platform in less than four months. The Utop platform enabled seamless integration across the company\u2019s entire merchant network and internal systems.<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif\">This allowed end users to take advantage of a broad partner ecosystem to redeem loyalty points and enjoy a wide range of exclusive shopping benefits and promotions.<\/span><\/p>\n","protected":false},"author":21,"featured_media":24502,"parent":0,"template":"","nang_luc":[],"danh_muc_cau_chuyen":[515],"dich_vu":[592],"linh_vuc":[],"platform":[],"san_pham":[],"the_khach_hang":[],"class_list":["post-24501","cau_chuyen","type-cau_chuyen","status-publish","has-post-thumbnail","hentry","danh_muc_cau_chuyen-customer-stories","dich_vu-erp"],"acf":[],"_links":{"self":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/cau_chuyen\/24501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/cau_chuyen"}],"about":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/types\/cau_chuyen"}],"author":[{"embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/users\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/media\/24502"}],"wp:attachment":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/media?parent=24501"}],"wp:term":[{"taxonomy":"nang_luc","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/nang_luc?post=24501"},{"taxonomy":"danh_muc_cau_chuyen","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/danh_muc_cau_chuyen?post=24501"},{"taxonomy":"dich_vu","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/dich_vu?post=24501"},{"taxonomy":"linh_vuc","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/linh_vuc?post=24501"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/platform?post=24501"},{"taxonomy":"san_pham","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/san_pham?post=24501"},{"taxonomy":"the_khach_hang","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/the_khach_hang?post=24501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}