{"id":22956,"date":"2025-09-26T15:41:47","date_gmt":"2025-09-26T08:41:47","guid":{"rendered":"https:\/\/fpt-is.com\/en\/?post_type=goc_nhin_so&p=22956"},"modified":"2025-09-26T15:41:47","modified_gmt":"2025-09-26T08:41:47","slug":"vietnamese-enterprises-under-pressure-of-costs-and-green-product-pricing","status":"publish","type":"goc_nhin_so","link":"https:\/\/fpt-is.com\/en\/insights\/vietnamese-enterprises-under-pressure-of-costs-and-green-product-pricing\/","title":{"rendered":"Vietnamese enterprises under dual pressure of costs and \u201cgreen\u201d product pricing"},"content":{"rendered":"

\"Picture1<\/a><\/p>\n

Shoppers pause at green product shelves – while environmental awareness is rising, the \u201cprice barrier\u201d remains the greatest challenge (Photo: VGP\/QT)\u00a0<\/span><\/em><\/p>\n

The reality of Vietnamese enterprises under dual pressure<\/b>\u00a0<\/span><\/h2>\n

Vietnamese enterprises pursuing sustainable or \u201cgreen\u201d products face a persistent cost-price dilemma. Meeting eco-standards, whether through recycled packaging, plant-based textiles, or cleaner manufacturing, requires costly inputs and advanced technologies. The inevitable consequence is that \u201cgreen\u201d products are priced substantially higher than conventional alternatives.\u00a0<\/span><\/p>\n

At the same time, the domestic market remains highly price sensitive. Surveys show that while nearly half of Vietnamese consumers express interest in environmentally friendly goods, fewer than one-third are willing to pay a meaningful premium. When the price gap exceeds a reasonable threshold, most buyers revert to cheaper, non-green products, leaving businesses struggling to recover elevated costs and vulnerable to losing market share.\u00a0<\/span><\/p>\n

This tension highlights a core strategic paradox. On the one hand, adopting sustainable practices strengthens brand reputation, unlocks access to export markets, and positions enterprises ahead of increasingly stringent global regulations. On the other hand, it erodes short-term profitability.\u00a0<\/span><\/p>\n

The cost challenge of \u201cgreen\u201d transition<\/b>\u00a0<\/span><\/h2>\n

Shifting to green products is not only a strategic declaration to meet integration requirements, but also a cost challenge that extends from the initial stage through long-term operations. Enterprises must allocate significant resources to research and development (R&D) in order to redesign products, test new materials, and refine production processes to comply with environmental standards. For small and medium-sized enterprises (SMEs), the pressure on capital and cash flow is especially severe, as initial investments often exceed short-term financing capacity.\u00a0<\/span><\/p>\n

A major barrier lies in the cost of green materials, which can be up to 60% higher than conventional inputs. In addition, limited domestic supply forces companies to import, incurring extra costs for logistics, taxes, and foreign exchange risks. On the production side, most green businesses still operate on a small scale with fragmented supply chains, insufficient to achieve economies of scale. When output is low, fixed costs such as equipment maintenance, operational management, and quality control are spread across fewer units, driving up unit costs and making the \u201cgreen break-even point\u201d difficult to reach.\u00a0<\/span><\/p>\n

\"Chuyen<\/a><\/span><\/p>\n

Financial pressures borne by enterprises in the pursuit of green transition (Photo: Internet)\u00a0<\/span><\/em><\/p>\n

Beyond production, enterprises also face the burden of compliance and certification costs. To obtain international standards such as ISO 14001, they must implement strict environmental management systems, including staff training, internal monitoring, and periodic audits. These are \u201chidden\u201d but recurring expenses which, if not carefully planned, can turn into long-term financial pressures.\u00a0<\/span><\/p>\n

Market pressure & Consumer behavior<\/b>\u00a0<\/span><\/h2>\n

While enterprises are burdened with rising green production costs, both international and domestic markets are exerting unprecedented pressure. In export markets, global partners increasingly demand transparency in ESG reporting, strict climate accountability, and compliance with carbon standards. Vietnam has also launched a pilot emissions trading system (ETS) targeting energy-intensive industries such as steel, cement, and thermal power. Enterprises exceeding emission limits must purchase additional allowances or risk exclusion from international supply chains. From 2025, large emitters are required to submit their first greenhouse gas inventories, underscoring the growing mandate for environmental data transparency – a prerequisite for maintaining cooperation with global brands.\u00a0<\/span><\/p>\n

In the domestic market, green consumer trends are rising but remain cautious. Research indicates that around 50% of Vietnamese consumers are willing to pay up to 5% more for sustainable products, but beyond this threshold, they often revert to conventional alternatives. This highlights that while environmental awareness positively influences purchasing behavior, price remains a decisive barrier preventing broader adoption of green products.\u00a0<\/span><\/p>\n

The path forward: Breaking the \u201ccost trap\u201d with green finance<\/b>\u00a0<\/span><\/h2>\n

To escape the cycle of \u201crising costs – constrained pricing,\u201d enterprises must adopt strategic and systemic solutions, with green finance playing a pivotal role. Access to preferential financing for sustainable transformation enables businesses to invest in modern technologies, optimize production processes, and, crucially, scale up operations, thereby gradually reducing unit costs.\u00a0<\/span><\/p>\n

Beyond cost reduction, green finance also equips enterprises to meet mandatory international requirements such as the EU\u2019s Carbon Border Adjustment Mechanism (CBAM), global buyers\u2019 ESG criteria, and Net Zero supply chain commitments. These are critical factors determining whether enterprises can sustain their positions in global value chains.\u00a0<\/span><\/p>\n

However, access to these capital flows requires enterprises to demonstrate robust capacity in emissions measurement and transparent reporting, along with clear commitments in their decarbonization roadmap. Proactively investing in emissions management infrastructure not only unlocks opportunities to secure green financing but also lays the foundation for long-term competitiveness and sustainable growth.\u00a0<\/span><\/p>\n

VertZ\u00e9ro \u2013 Carbon accounting solution supporting enterprises in accessing green finance<\/b>\u00a0<\/span><\/h2>\n

\"Xanh3<\/a><\/p>\n

 <\/p>\n

VertZ\u00e9ro helps Vietnamese enterprises ensure transparent emissions data and meet requirements for accessing green finance\u00a0<\/span><\/em><\/p>\n

VertZ\u00e9ro is an automated greenhouse gas inventory solution \u201cMade by FPT\u201d that enables Vietnamese enterprises to measure, account for, and transparently report emissions in accordance with international standards<\/i><\/b>. The system automatically collects data from multiple facilities, calculates emissions across all three scopes (Scope 1, 2, and 3), and generates reports compliant with CBAM, GHG Protocol, ISO 14064-1, and others. This ensures standardized and transparent emissions data, ready for auditing or submission to regulatory bodies, thereby facilitating access to green loans.\u00a0<\/span><\/p>\n

Importantly, VertZ\u00e9ro has been certified by T\u00dcV Rheinland<\/i><\/b> \u2013 a globally recognized assessment organization \u2013 and is directly connected to ecoinvent<\/i><\/b>, the world\u2019s leading emission factor database. These validations guarantee accuracy and transparency throughout the inventory process, ensuring that enterprises\u2019 emission reports meet the strictest requirements from international partners and financial institutions.\u00a0<\/span><\/p>\n

References<\/b>\u00a0<\/span><\/p>\n

Le, H. (2025, September 8). Doanh nghi\u1ec7p m\u1eafc k\u1eb9t gi\u1eefa chi ph\u00ed cho s\u1ea3n ph\u1ea9m xanh v\u00e0 gi\u00e1 b\u00e1n th\u1ecb tr\u01b0\u1eddng<\/i>. T\u1ea1p Ch\u00ed Kinh T\u1ebf S\u00e0i G\u00f2n. https:\/\/thesaigontimes.vn\/doanh-nghiep-mac-ket-giua-chi-phi-cho-san-pham-xanh-va-gia-ban-thi-truong\/<\/a>\u00a0<\/span><\/p>\n

Minh Thao. (2025a, July 31). Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng chu\u1ed9ng s\u1ea3n ph\u1ea9m xanh nh\u01b0ng ng\u1ea1i chi th\u00eam ti\u1ec1n<\/i>. T\u1ea1p Ch\u00ed Kinh T\u1ebf S\u00e0i G\u00f2n. https:\/\/thesaigontimes.vn\/nhieu-nguoi-tieu-dung-chuong-san-pham-xanh-nhung-ngai-chi-them-tien\/<\/a>\u00a0<\/span><\/p>\n

Minh Thao. (2025b, August 9). V\u1eadt li\u1ec7u xanh: Ngu\u1ed3n t\u00e0i nguy\u00ean d\u1ed3i d\u00e0o nh\u01b0ng th\u1ecb tr\u01b0\u1eddng \u00ec \u1ea1ch<\/i>. T\u1ea1p Ch\u00ed Kinh T\u1ebf S\u00e0i G\u00f2n. https:\/\/thesaigontimes.vn\/vat-lieu-xanh-nguon-tai-nguyen-doi-dao-nhung-thi-truong-i-ach\/<\/a>\u00a0<\/span><\/p>\n\n\n\n
Exclusive article<\/em> <\/span><\/strong><\/p>\n

by Members of the VertZ\u00e9ro Greenhouse Gas Inventory solution<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"author":21,"featured_media":22969,"parent":0,"template":"","nang_luc":[827],"danh_muc_goc_nhin_so":[788],"dich_vu":[854],"linh_vuc":[863,856,836],"platform":[],"san_pham":[887],"the_goc_nhin_so":[],"class_list":["post-22956","goc_nhin_so","type-goc_nhin_so","status-publish","has-post-thumbnail","hentry","nang_luc-green-transformation","danh_muc_goc_nhin_so-green-transformation","dich_vu-carbon-accounting","linh_vuc-customers","linh_vuc-enterprises","linh_vuc-esg","san_pham-vertzero"],"acf":[],"_links":{"self":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/goc_nhin_so\/22956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/goc_nhin_so"}],"about":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/types\/goc_nhin_so"}],"author":[{"embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/users\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/media\/22969"}],"wp:attachment":[{"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/media?parent=22956"}],"wp:term":[{"taxonomy":"nang_luc","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/nang_luc?post=22956"},{"taxonomy":"danh_muc_goc_nhin_so","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/danh_muc_goc_nhin_so?post=22956"},{"taxonomy":"dich_vu","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/dich_vu?post=22956"},{"taxonomy":"linh_vuc","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/linh_vuc?post=22956"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/platform?post=22956"},{"taxonomy":"san_pham","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/san_pham?post=22956"},{"taxonomy":"the_goc_nhin_so","embeddable":true,"href":"https:\/\/fpt-is.com\/en\/wp-json\/wp\/v2\/the_goc_nhin_so?post=22956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}