{"id":21574,"date":"2025-05-20T13:31:45","date_gmt":"2025-05-20T06:31:45","guid":{"rendered":"https:\/\/fpt-is.com\/en\/?p=21574"},"modified":"2025-05-29T13:56:07","modified_gmt":"2025-05-29T06:56:07","slug":"internal-product-day-fpt-cultivates-innovation-dna-through-signature-event-series","status":"publish","type":"post","link":"https:\/\/fpt-is.com\/en\/internal-product-day-fpt-cultivates-innovation-dna-through-signature-event-series\/","title":{"rendered":"Product Day \u2013 FPT cultivates innovation DNA through signature event series"},"content":{"rendered":"

With its strategic vision to become a product-oriented enterprise, FPT has continuously fostered a culture of innovation through initiatives like the <\/span>Product Day<\/span><\/i> series\u2014held across both the Group level and its subsidiaries. The most recent event, themed \u201cProduct Sync \u2013 Sell Faster,\u201d served as a dynamic platform to exchange practical insights, bridge the gap between product development and sales teams, and push <\/span>Made by FPT<\/span><\/i> products further into the market. This initiative aligns with the spirit of Resolution No. 57-NQ\/TW on strengthening national technological autonomy.<\/span><\/span><\/p>\n

\"Product<\/a><\/p>\n

Product Day with the theme \u201cProduct Sync \u2013 Sell Faster\u201d<\/span><\/em><\/span><\/p>\n

Speaking at the event, Mr. \u0110\u1ed7 S\u01a1n Giang \u2013 Senior Executive Vice President of FPT IS, FPT Corporation \u2013 emphasized that despite market fluctuations, the Group continues to see strong momentum in commercializing <\/span>Made by FPT<\/span><\/i> solutions. A number of products such as <\/span>FPT.eSign, VioEdu, Kyta Platform,<\/span><\/i> and <\/span>FPT eID<\/span><\/i> are gaining widespread adoption and trust among corporate clients. These successes underscore the Group\u2019s determination to create competitive Vietnamese tech products on the global digital map.<\/span><\/span><\/p>\n

\"Product<\/a>Mr. \u0110\u1ed7 S\u01a1n Giang delivering his remarks at the event<\/em><\/span><\/p>\n

Alongside product development and market expansion, a critical success factor lies in the operational understanding across teams\u2014from product creators to sales representatives. Mr. Tr\u1ea7n Tu\u1ea5n Anh \u2013 Product Director of FPT IS, FPT Corporation, remarked: \u201cFor a product to win the market\u2019s approval, the product and sales teams must share a common core capability: deep understanding of the solution they represent.\u201d He also introduced the sales motto \u201cClear \u2013 Simple \u2013 Approachable\u201d, advocating for streamlined processes and closer connections between teams and customers.<\/span><\/p>\n

\"Product<\/a><\/p>\n

Mr. Tr\u1ea7n Tu\u1ea5n Anh introduced the sales mantra ‘Clarity \u2013 Simplicity \u2013 Familiarity’.<\/span><\/em><\/span><\/p>\n

When both development and sales teams speak the same language, products can not only reach the market faster but also evolve more effectively based on real-world feedback\u2014laying the foundation for sustainable competitiveness of <\/span>Made by FPT<\/span><\/i> offerings.<\/span><\/span><\/p>\n

During the event, standout product leaders shared battle-tested stories from their go-to-market journeys. Notably, Mr. \u0110\u00e0o Tr\u1ecdng Nguy\u1ec7n \u2013 MBF Business Development Director of Enterprise Sector FPT IS, FPT Corporation, outlined a 4-step sales support process:Understand the product;Identify potential clients; Assess client needs; Apply strong sales techniques. From these practices, he highlighted <\/span>Made by FPT<\/span><\/i>\u2019s competitive advantages: brand reputation, deployment experience, expert teams, quality certifications and processes, excellent service, and differentiation in offering comprehensive digital transformation platforms with low-code\/no-code capabilities and system integration ease.<\/span><\/span><\/p>\n