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The Next
in Banking CX with AI

Register Here
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The Next
in Banking CX with AI

The global banking industry is undergoing a major transformation, driven by cutting-edge technologies – especially Artificial Intelligence (AI). AI is not only enhancing operational efficiency and competitiveness but also ushering in a new era of superior customer service. According to BusinessWire, spending on Generative AI in banking is expected to skyrocket by 1,400%, from $5.6 billion in 2024 to $85.7 billion in 2030. Additionally, Forbes research indicates that personalized AI can boost customer satisfaction by 35% and significantly improve retention rates.

Recognizing the importance of this trend, FPT Corporation and Salesforce co-organize the workshop: “The Next in Banking CX with AI.”

This event will bring together top technology experts from PwC, FPT, and Salesforce, along with distinguished leader from major banks in Vietnam. This workshop will showcase real-world CRM implementation in banks and provide a comprehensive perspective on the future of digital banking in the AI era. Attendees will gain valuable insights and practical solutions to develop an effective AI strategy, enhance competitiveness, and elevate customer experience.

(The Organizing Committee will issue an attendance confirmation letter to suitable customers who meet the program’s criteria)

Register Here!

Time

18.04.2025

Venue

Ho Chi Minh City, Vietnam

Attendees

Representatives of Banks and Financial Institutions in Vietnam

Speakers

Ms. Emily Wilhelm
Ms. Emily Wilhelm
Partner, PwC South East Asia Consulting
Emily Wilhelm leads PwC's Salesforce business in Vietnam and Malaysia, bringing over 20 years of technology consulting expertise to the table. Her impressive track record in transforming strategic plans into successful projects makes her a trusted figure in the industry. Emily's adaptability shines as she tailors solutions to meet the unique needs of clients across various sectors, helping them maximize the value of their CRM implementations. Her practical knowledge and unwavering commitment ensure she's a reliable partner for driving business transformation and growth.
Ms. Marie-Francine Richard
Ms. Marie-Francine Richard
Director of Salesforce Deployment Center, FPT Corporation
With her first Salesforce implementation in 2003, Marie-Francine spent the next 20+ years helping companies optimize the value of their CRM by driving adoption, maximizing ROI, and enhancing user engagement. She specializes in bridging the gap between business needs and technology solutions, bringing experience from roles as in-house CRM Manager, providing CRM expertise for a global consulting firm, and working at Salesforce.
Ms. Vu Thu Ha
Ms. Vu Thu Ha
Partner Business Manager
Mr. Luong Ngoc Binh
Mr. Luong Ngoc Binh
AI-Data Senior Consultant - Finance and Banking Division, FPT Corporation
With over 16 years of experience working in leading financial and banking organizations in Vietnam, he is an expert in the field of finance and banking research and analysis. He has provided consultancy services to major clients such as Vietcombank, BIDV, and Techcombank.
Ms. Huyen Nguyen
Ms. Huyen Nguyen
Lead Solution Engineer, Salesforce Vietnam
With 18 years of experience in technology deployment and nearly 10 years in IT strategy consulting, specializing in ERP, CRM, HCM, and Data Analytics, she has contributed to the successful digital transformation of numerous businesses in the Financial Services, Banking, Manufacturing, Retail, Consumer Goods, and Service industries.
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Agenda

  • 08:30

    Delegate Registration

  • 09:00

    Welcome & Introduction

  • 09:05

    Opening Remark

  • 09:15

    Trends & Innovations in the Financial & Banking Industry

  • 09:30

    Practical Insights: CRM Implementation in Financial & Banking Projects

  • 10:10

    Tea Break

  • 10:20

    Digital Banking Breakthrough: Power of Agentforce & FPT’s AI Ecosystem

  • 10:50

    Panel Discussion: "The Next in Banking CX with AI"

  • 11:30

    Closing

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