The global banking industry is undergoing a major transformation, driven by cutting-edge technologies – especially Artificial Intelligence (AI). AI is not only enhancing operational efficiency and competitiveness but also ushering in a new era of superior customer service. According to BusinessWire, spending on Generative AI in banking is expected to skyrocket by 1,400%, from $5.6 billion in 2024 to $85.7 billion in 2030. Additionally, Forbes research indicates that personalized AI can boost customer satisfaction by 35% and significantly improve retention rates.

Recognizing the importance of this trend, FPT Corporation and Salesforce co-organize the workshop: “The Next in Banking CX with AI.”

This event will bring together top technology experts from PwC, FPT, and Salesforce, along with distinguished leader from major banks in Vietnam. This workshop will showcase real-world CRM implementation in banks and provide a comprehensive perspective on the future of digital banking in the AI era. Attendees will gain valuable insights and practical solutions to develop an effective AI strategy, enhance competitiveness, and elevate customer experience.

(The Organizing Committee will issue an attendance confirmation letter to suitable customers who meet the program’s criteria)