FPT CX Suite - Engine for Enterprise growth

Achieve sustainable growth with a customer-centric strategy

In today’s customer-centric business landscape, FPT IS’s CX solutions can help deliver exceptional customer experiences and foster long-term growth. By understanding customers’ needs and desires, businesses can create memorable experiences that nurture loyalty and strengthen brand reputation. Let’s explore how this strategy can bring sustainable growth to your business.

Elevate customer experience with the CX Suite solution

In digital age, enhancing customer experience is more crucial than ever. FPT CX Suite is a comprehensive solution designed to manage and optimize every customer touchpoint. By leveraging advanced technologies, data analytics, automation, and personalization, CX Suite empowers businesses to gain deeper insights into customer needs and preferences, and deliver personalized, seamless, and memorable experiences. Ultimately, this helps businesses build loyalty and strengthen their brand reputation.

Capabilities

Thousands of businesses have adopted technology solutions from FPT IS, partnering with us to deliver exceptional experiences for their customers.

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Customers
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Years of
experience as a pioneer

Key Benefits

Introduces new ways to engage with customers, fulfilling the unique needs of each individual.

360-Degree Customer Portrait

Transforms data into a powerful asset through in-depth management and analysis, creating a comprehensive 360-degree customer digital profile. From there, businesses can develop personalized Sales & Marketing strategies, optimize effectiveness, and achieve sustainable growth.

Personalized Experiences

Revolutionizing customer experience with advanced technology that delivers personalized interactions, enhancing engagement, and fostering strong loyalty.

Seamless Customer Experience

By providing a seamless customer experience, businesses not only build trust and satisfaction but also foster strong, long-lasting relationships with customers.

Key features

An intelligent sales and service operations platform enabling end-to-end digital touchpoints across back-office and field operations:

Core CRM Next: Unlocks 360-degree customer intelligence to maximize pipeline yield.
Saleswork AI: Powers automated field force supervision and route optimization.
Utop POS: Delivers direct omnichannel order integration and automated, compliant e-invoicing.

Value Realization: Dramatically enhances field sales effectiveness and guarantees 100% digital customer service execution.

Accelerating the paradigm shift from traditional trade marketing to full-spectrum personalization:

LoyaltyOS: Powers dynamic loyalty architectures, tiered memberships, and omnichannel gamified engagement.
PromotionOS: Centralizes end-to-end promotion lifecycles, automated 3-way rebate reconciliation, and predictive AI modeling to optimize marketing ROI and accelerate customer retention.

Enabling seamless, 1:1 hyper-personalized omnichannel engagement across the end-to-end customer journey:

Utop CDP: Consolidates fragmented cross-channel data (social, offline POS, apps) into unified customer profiles for advanced behavioral intelligence and automated churn risk mitigation.
UEngage Automation: Orchestrates dynamic cohort segmentation and synchronized multi-channel message delivery via Email, SMS, Zalo, and digital endpoints.
Headless CMS: Centralizes enterprise content distribution through an API-first framework to maximize conversion velocity and return on marketing investment (ROMI).

Positioned as the enterprise “central nervous system,” the platform orchestrates intelligent automation and synchronizes cognitive technologies across business units:

UAgent (Multi-Agentic AI): Functions as an enterprise-grade AI Copilot and deploys autonomous agent swarms to execute interaction summarization, contextual response drafting, predictive lead scoring, and real-time fraud detection.
eProcess (Intelligent Workflow Automation): Streamlines internal approval matrices and cross-functional governance pipelines.

Business Impact: Eliminates repetitive administrative overhead, eradicates operational friction, and radically accelerates enterprise market responsiveness.

Open architecture design

Open architecture design allows for flexible management of attribute lists, adapting to the specific needs of each business and enabling easy system expansion.

Flexible Mini CDP platform

The CDP platform enables the creation of omnichannel interactions and personalized 1-to-1 nurturing of potential customers in real time.

Low-code & No-code

Simplifying operations with a low-code platform that supports drag-and-drop to build processes, campaigns, and user interfaces optimized for the user experience.

News & Trends

Technology - 18 March, 2026

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On March 9, 2026, FPT, in collaboration with TH Food Chain Joint Stock Company (THFC) – a member of TH Group, officially launched the project “Implementation of a budget management system on the SAP S/4HANA platform,” marking the beginning of THFC’s journey toward adopting a modern budgeting solution to...

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FPT exports first commercial chip shipment to leading Japanese electronics company

Data - 5 June, 2025

FPT and IBM Vietnam empower enterprises to accelerate transformation with AI

Expert Insights

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If you’re exploring the concept of a Consent Management Platform (CMP) – a system that helps businesses obtain, store, and demonstrate customer consent before using their personal data – for the first time, there is one important point to...

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