31 July, 2025
MSB leads the way with FPT – AKA – mParticle in transforming data into superior customer experiences
On July 30, 2025, MSB Bank, in collaboration with its partners, hosted “MSB Humanizing Banking: Martech in Action,” unveiling a cutting-edge Martech platform designed to accelerate personalized customer engagement and set a new benchmark for customer experience. FPT Corporation and AKA Digital Vietnam, in partnership with mParticle, serve as...