Digitizing growth with FPT IS’s breakthrough solutions for the retail industry
On July 3, 2024, FPT IS organized a specialized workshop themed “Smart Retail 4.0 – Digitizing Enterprises for Growth”. The event introduced growth trends and the latest security solutions specific to the retail industry, aiming to co-promote enterprises’ digitalization roadmaps.
With extensive experience in management consulting and digital transformation for enterprises, Mr. Dinh Huu Hung, Deputy Director of Software Production for the Southern Region at FPT IS, emphasized the importance of adopting an ERP management system for exponential business performance and growth. Specifically, it helps enterprises optimize costs, seek business opportunities, and automate operational process. When being designed for the retail sector, the ERP system enables companies to draw up multi-dimensional business plans, manage omnichannel, budgets, customers, promotional programs, store operations, financials, and supply chain. In particular, the system is capable of predicting business performance.
Currently, customer experience enhancement is crucial for retail companies to maintain competitive in the market. Responding to this demand, Mr. Nguyen Thanh Tai, Product Owner of Utop, introduced the application “Utop – Enhancing Customer Experience with Cx New Platform” that covered four core aspects: Marketing, Sales, Operation, and Customer Service. Utop application is equipped with a centralized digital interaction platform for enterprises, aiming to help marketing and customer care teams build campaigns and customer loyalty programs, and carry out personalized interactions with users through data and AI applications.
At the event, artificial intelligence (AI) and security technology were highlighted not only as strong trends in the retail industry today but also as major factors in optimizing business operation and protecting data.
For the trend of applying AI in supply chain and retail activities, up to 95% of global retailers is projected to invest in Generative AI (GenAI) by 2027 to enhance their product data and customer support. Of these, already around 40% of companies and supply chain organizations are investing in GenAI. GenAI contributes up to USD 4.4 trillion/year to the global economy, while saving USD 2.6 trillion in operations. Responding to this trend, Mr. Nguyen Tan Hung, AI Business Development Manager at FPT Smart Cloud, introduced the AI solution for the retail sector, FPT GenAI. FPT leverages Generative AI technology to develop this solution, reinforcing and creating new capabilities for AI application products and solutions, with the goal of enhancing customer experience, achieving remarkable operational efficiency, and improving employee experience. The product is a powerful tool for retailers to quickly adapt and grow in today’s fiercely competitive market.
Besides business growth, management of customer data protection and network security is also essential. To keep retailers secure amid the boom of e-commerce and online services, Mr. Au Phu Hiep, Security Engineer at FPT IS, proposed security solutions and investment roadmap for ransomware prevention and network security improvement. He also shared some practical case studies in the market where FPT IS supported its customers in responding to ransomware incidents, giving the event attendants a multi-dimensional perspective in protecting companies against attacks.
The growth of the retail industry has seen the trend of optimizing the procurement process, which is essential in reducing costs and boosting operational efficiency for companies. Mr. Nguyen Viet Linh, Product Owner of FPT.eProcurement, with in-depth knowledge and practical experience, introduced how eProcurement can help retailers optimize the procurement process, from choosing suppliers, managing contracts to monitoring and evaluating the effectiveness of procurement activities.
Advanced technology solutions such as artificial intelligence (AI), ERP and procurement management systems, and customer experience (Cx) platforms are asserting their increasingly important role in promoting the development of the retail industry. The event provided enterprises with information about how to expand sales with retailers, as well as how to strengthen relationships with current and potential customers.
