FPT IS’s Loyalty Marketing platform attains a 5-star rating at 2023 Sao Khue Awards

Attaining the 5-star rating at 2023 Sao Khue Awards (Vietnam ICT Excellence) has affirmed the outstanding applicability and efficiency that the Utop LoyaltyOS solution offers to the customers. The solution helps to comprehensively address the customer care problems, enhance experiences, and develop loyal users.

Participating in Sao Khue Awards for the first time, Utop LoyaltyOS – a platform developed by Utop Technology Joint Stock Company (Utop), a member company of FPT Information System Corporation (FPT IS) – has been honored to be ranked 5-star. Utop LoyaltyOS scores points for the outstanding efficiency, wide applicability, and practical values that the solution offers to the customers.

Currently, with the rapid development of the digital economy, creating digital experiences and enhancing service quality to retain customers have become core factors for business development. However, many companies have been facing an issue of fragmented customer behavior data that hinders the ability to understand customers and provide services specific to each customer.

Utop LoyaltyOS attains a 5-star rating at 2023 Sao Khue Awards.

Responding to such situation, Utop has developed the Utop LoyaltyOS solution, a Loyalty Marketing tool that is based on Big Data and revolves around personalized marketing for companies. Utop LoyaltyOS helps elevate customer care activities with personalized experiences powered by data and AI. Applying advanced technologies, Utop LoyaltyOS takes the conventional customer loyalty building model to a new level.

Utop LoyaltyOS’s smart utilities help companies communicate with customers in a proper and consistent way across social media platforms. Based on that, companies can better understand their customers, develop effective loyalty programs, or carry out proper personalized remarketing campaigns.

In particular, Campaign page is a utility that allows companies to create a campaign page with customizable features, thereby increasing subscriptions and creating digital resources for companies.

Besides, the U-Scan feature allows to automatically build and carry out promotional programs based on scanning and retrieving information on retail invoices from commercial channels. This helps companies collect customer information accurately and in detail and create an excellent database for 1:1 marketing campaigns in the future.

Utop LoyaltyOS also offers Data Dashboard feature that helps aggregate and present data in a comprehensive and clear chart format, and give suggestions about potential customer groups based on correlations in consuming behaviors. Meanwhile, the Data Activation feature helps companies instantly interact with customers throughout the entire shopping cycle with real-time advertising messages, transactions, and communication.

In addition, Utop LoyaltyOS also allows companies to build loyalty campaigns with a flexible point accumulation-redemption model. This makes it easier for companies to take care of existing customers, promote order fulfillment, or even re-engage dormant or inactive customers.

Currently, Utop LoyaltyOS has been deployed for many large customers in the Finance – Banking and FMCG sectors, such as Unilever, Kimberly-Clark, TPBank, Cathay Financial Holdings, VIB, OCB, or Maison.

Among them, Unilever is a company that has implemented Utop LoyaltyOS in a particularly effective way to create a customer loyalty platform (quatangunilever.com). All shopping activities are rewarded with points and gifts immediately after customers’ receipts are scanned and uploaded to the system. Proceeding that way, Unilever has a proper basis for understanding consumers’ purchasing behaviors and habits, helping the company’s marketing team build personalized loyalty programs and retargeting programs for the customers.

Quatangunilever.com – A digital interaction platform based on Utop LoyaltyOS.

Besides Utop LoyaltyOS, at 2023 Sao Khue Awards, FPT IS has also been honored with three solutions, i.e., the Anti-fraud solution for digital identity verification – FPT.IDCheck (Top 10 Sao Khue), International financial reporting standard 9 system – FPT.IFRS9 (5-star rating), and Human resources & payroll management system – FPT.iHRP. FPT IS is the leading member of FPT Corporation in terms of award quality and has become one of the companies with the most impressive achievements at Sao Khue Awards this year.

Find out more about Utop LoyaltyOS via https://utop.io/ or contact us at 1900 636 997.