FPT Expert: Technology drives strategic resilience for businesses amid global economic volatility
On May 20, 2025, Ms. Nguyen Thi Phuong – Director of Enterprise Consulting at FPT IS- a member company of FPT Group, participated in the panel discussion “Adapting to Global Economic Volatility: Strategies for Vietnamese Enterprises,” organized by the UK-based Association of Chartered Certified Accountants (ACCA). During the event, the FPT representative shared key technologies and practical case studies aimed at helping businesses optimize supply chains and ensure sustainable growth amid uncertainty.
Panel “Adapting to Global Economic Volatility: Strategic Approaches for Vietnamese Enterprises” Held by ACCA UK
As global trade undergoes major transformations, business agility has become a vital survival skill. In response, ACCA hosted a specialized panel discussion, “Adapting to Global Economic Volatility: Strategic Approaches for Vietnamese Enterprises,” to equip local firms with strategies to navigate global disruption.
The event brought together leading experts in trade policy, international law, and corporate strategy from renowned organizations such as ACCA, Frasers Law, HSC, and FPT Corporation. Among the keynote participants was Ms. Nguyễn Thị Phượng, Director of Enterprise Consulting at FPT IS. The gathering also welcomed the participation of over 30 senior business leaders.
In his opening remarks, Mr. To Quoc Hung – National Director of ACCA Vietnam and member of BritCham’s Executive Board – emphasized: “We see that the global economic landscape is becoming increasingly dynamic and transformative. While this creates challenges, it also opens many opportunities. It calls for a responsive mindset and agile actions from the business community. Today’s discussion is where we share effective strategic responses and inspire action among Vietnamese enterprises.”
The panel also featured in-depth discussions on macroeconomic trends, led by veteran ACCA member Ms. Lang Trinh Mai Huong– Deputy Director of the State Audit Office’s International Cooperation Department. Speakers included Mr. Mike Suffield, who spoke on risk governance and sustainable growth strategies; Ms. Gwendoline Brooker, Deputy CEO of Frasers Law, who analyzed the changes in international investment flows and pointing out opportunities to help Vietnam attracted high quality FDI; and Mr.Pham Vu Thang Long, Senior Director of Macroeconomic Research (HSC), who focus on macro strategic and trade policy.
Intensive talk session on macroeconomics at the conference
Speaking from a tech enterprise perspective, Ms. Nguyen Thi Phuong emphasized the strategic role of technology in enhancing businesses’ adaptive capabilities. “Global trade is under immense pressure from tax policies and geopolitical tensions. In such a context, digital transformation is not just important—it’s essential. By applying technology, businesses can maintain seamless supply chains, optimize costs, and shift flexibly to new strategies and business models,” she noted.
Ms. Phuong analyzed the strategic role of technology in improving the adaptability of the business.
FPT experts emphasized four key technology trends that businesses must quickly embrace: artificial intelligence (AI) and advanced data analytics, cloud-based supply chains, blockchain for product traceability, and robotic process automation (RPA). FPT has effectively applied these solutions in real-world projects with partners in Vietnam
A standout example is FPT’s collaboration with BIDV in launching Vietnam’s first “Digital Ecosystem for Import-Export Enterprises,” powered by the Made-by-FPT TradeFlat platform. This digital system integrates various services—from banking, shipping, and customs clearance to insurance and warehousing. It allows seamless, real-time data connections across all steps of the transaction process, eliminating redundancies and replacing traditional paper-based procedures. As a pioneering project by one of Vietnam’s top banks, this initiative marks a shift toward a fully digital operational model. It digitizes the end-to-end customer journey for import-export clients, paving the way for broader global partnerships and increased supply chain value.
The panel concluded with a broad consensus among experts and business leaders: in the face of global trade volatility, strategic agility, digitized operations, advanced risk governance, and international compliance, forms the foundation for Vietnam’s long-term competitiveness.
The event addressed current challenges and trends and delivered actionable, practical solutions tailored to Vietnamese businesses. More importantly, it provided a platform to connect cross-sector expertise and foster forward-thinking initiatives that empower companies to thrive during uncertain times and pursue sustainable growth.
